How to earn money from Digital Marketing | Digital Marketing Specialist | Freelancing | SEO Expert | SMM
Ever seen a Facebook sponsored post? Or an ad in Google search results? What ranks a website on top Google Search?
Wondering how it’s done? It’s time to step in the field of Digital Marketing.
Why Digital Marketing?
The lack of supply in accordance with its demand makes it a potential money making and fast-growing field. According to a survey in 2017, the demand for digital marketers were 54 percent and the supply only 24 percent.
Where to Start? There are number of specializations to choose from. Some of the most demanding skills are:
1. Website Marketing 2. Search Engine Marketing (SEO + PPC advertising) 3. Content Marketing 4. Social Media Marketing 5. Email Marketing 6. Affiliate Marketing 7. Video Marketing
Let’s dive into some of the above skill sets: SEO
It is important to understand the concepts of Web Analytics, Keywords and Content Marketing to become an SEO expert. Basically, Google or other search engines would rank your content. Web Analytics helps you to track results and analyze where to improve.
In this internet marketing model, an advertiser display ads on web page and pays whenever an ad is clicked on. You must have strong analytical skills to become a specialist in it. You need to study about Advanced PPC, Display Advertising, Advanced Web Analytics, and Advanced Website Conversion Rate Optimization.
Social Media Marketing With over 3 billion users, the scope to market a business or quality products to their potential customers grows by double. You can find many free resources on internet to learn about attracting traffic and market your products to them. In this role, you would be promoting businesses through graphics, content management and sharing them.
Bonus – Internet Marketing Specialist
All the above mentioned skills would give you enough combined skills to become an Internet Marketing Specialist. An IM specialist runs paid marketing campaigns for online businesses. Help them sell their products and grow their annual revenues.
Everything above mentioned has one skill in common. To Promote! First you have to promote yourself to the companies as a specialist in any one or more skillsets. The companies would then hire you for your mastered services.
With pandemic on its peak hit, no company could survive but move their businesses to digital world. This creates a lot of employment opportunities for the potential candidates. It’s time to act and train yourself as a digital marketing specialist.